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Tag: emotions

As a fundraiser, I’ve seen outrage of a different sort when it comes to the controversy over Israel Folau’s fundraising effort. Many people responded to the $1 million plus raised for Folau, saying this sum could fund any number of other worthwhile causes. This includes assistance for: children in detention on Manus, meals for the homeless, mosquito nets to prevent malaria, medical costs for a family who have lost a child, and numerous other needs deemed more urgent than the legal costs of an already wealthy rugby player. From a purely fundraising perspective, what is apparent to me is this:
As of the time of writing, the outcome of certain seats in the Australian Federal election is still uncertain. Although it appears Turnbull will be able to form some kind of functioning government, whether he can achieve what he wants is also uncertain. But to me, as a fundraiser, one thing IS certain. And that is… FEAR is a much stronger motivator than GAIN.
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