Collaborate to boost your fundraising
Workshops for you
Fundraising Proposition & Offers Development
Are you always struggling to articulate a fundraising offer for your appeals? If so, this facilitated workshop brings together key stakeholders in your non-profit to look at your funding goals, your data and your programs before brainstorming possible fundraising propositions.
The goal is to come up with a list of potential fundraising offers that can be used in appeals over the next 12-18 months. We will then select 3-5 ideas that we will develop for you into fully fleshed out concepts that will include potential appeal messaging, suggested dollar handles, and possible interview prospects and imagery.
Advantages:
- Avoid the last minute stress of trying to pull together an appeal proposition
- Get the right people around the table to work through what can and can’t be said about your programs
- Develop the strongest and most creative fundraising offers possible for your organisation
- Have all your top-level fundraising appeal planning done for the next year
- Throw in a good dose of fundraising education to build your internal culture of philanthropy.
How Donors See Your Brand Story
Your brand is so much more than your logo or colours. Yet fundraisers spend many hours arguing over brand guidelines that conflict with fundraising best practice.
This facilitated workshop looks at how fundraisers can work with your brand experts. Explore the touchpoints through which your donors experience your brand and brainstorm ways to build a powerful brand story.
The goal of this workshop is to get fundraisers and brand marketers working together in a constructive way to build donor love and relationships.
Decolonising the Fundraising Story
With the push to decolonise fundraising, more charities want to change saviourist narratives… but are not properly supporting their fundraisers through the process of doing so.
This facilitated workshop explores what it really means to be beneficiary-centred, whether your donors are ready for decolonised fundraising messages, how to support your fundraisers so together you can achieve success, metrics and counting the cost, and more.
The goal of this session is to help charities understand the real implications of decolonising fundraising messages and workshop potential solutions.
Navigating the marketing and fundraising divide
Are the marketers and fundraisers at loggerheads within your nonprofit? Do you clash over the application of commercial strategies and tactics that simply don’t work for donor development? If so, you’re not alone!
Watch this session for tools and tips to help you navigate these discussions and break the Marketing/ Fundraising Fight Cycle:
- Understanding why you have conflict between marketers and fundraisers
- The one reason why applying commercial marketing tactics to fundraising won’t work
- The key difference between customers, service users, advocates and donors
- Storytelling – the tale of competing ethics
- Branding – how fundraisers can offer positive input into a rebrand * What is reasonable and unreasonable compromise
This session takes a bigger picture look at the tensions between marketers and fundraisers. It offers some frameworks and tools that you can take back to your charity to help you have positive rather than combative discussions.
Ask us about a facilitated workshop to help your non-profit work through these issues so Marketing and Fundraising works together not against each other.
Frequently asked
Questions
With the growth of the business, that is no longer possible. June has creative and strategic oversight of all projects and aims to empower the writers she works with to best practice in all aspects of fundraising copywriting.
We focus on copy only although we often provide design notes or supply mockups on supplied copy. However, we are not a full service agency and actual design is not included in our services. You will need to use your own designer or we can recommend someone.
We can also advise on design so it works together with the copy and to avoid common problems which reduce direct response readability and decreases income and response. These may include using tiny font, large slabs of reverse text and squashing parts of the Johnson box into a corporate style banner.
Creative – As a person of faith, June is passionate about following in the footsteps of the Creator who made us all. We’re all about using our storytelling talents to create a better world with more love, kindness and grace. We want to care for His creations whether people or planet and show God’s love in the world.
Giving – This is about reflecting the example of God who gave us the greatest gift of all – Jesus. Beyond that, we use the art and science of encouraging donors to be financial givers to great causes. We believe that giving to others is a vital expression of our faith. We want to create change through love in action, expressed by giving money.
Note, this doesn’t mean we only work with Christian organisations. We love working with any non-profit that is doing good stuff in the world.
June is always interested in hearing from other fundraising copywriters. Please contact her as we often need help with ad hoc jobs during busy periods.
We get asked this question a lot. Hence I have put together the following document that gives you an overview of how much time to allow.
Our approach has always been driven by donor centricity. However, we recognise that many charities wish to make their fundraising more beneficiary-centred and less saviourist. We have been exploring evidence-based ways to take into account the needs of donors AND to do no harm to participants and their communities.
This is why we are interested in philanthropic psychology and other similar approaches, based on research and testing proven to increase donor income and response. Although the language approach may appear to overlap with strengths-based or rights-based fundraising, they are not the same thing.
Here are some articles related to this subject.
- White saviourism in fundraising (also published in F&P Magazine):
- Alternatives to donor as hero – based on proven donor psychology
- We need to change the way we talk about donors, giving and love.
- 4-part Donor Love Series
Or you can download a package of resources we’ve put together. Download here
June works from Melbourne, Australia, and uses various contract writers.
We don’t charge by the hour. We quote a project fee after talking to a prospective non-profit client about their needs, donor base, previous fundraising activities, past results and fundraising culture as well as their job requirements.
Recent News
Test yourself: are you making it impossible for your fundraisers to succeed?
Many of the non-profits I work with tell me they’re committed to moving away from saviourism. Over the past few years, I’ve encouraged them to
Part 4. Is AI capable of growing love?
This is the last in a series of four posts reflecting on a conversation about donor-centred fundraising and growing donor love with Professor Jen Shang
