The power of words to love donors and raise $$$

Copywriting for you

From passionate, money-raising appeals to donor nurture and love, if it’s part of the donor communications journey then we’ve written it at some stage. Below is a list of items we can write to help grow your non-profit’s individual giving program.

"20 gifts of $5000 or more when we usually average 1-3 gifts in this range for each appeal."

Sheldon Rankin, CEO, International Needs

Direct mail fundraising appeals that pull in the dollars

Letters, brochures, inserts, lift notes, coupons, envelopes, thank you letters for annual appeals, monthly giving appeals, major donor segment appeals or bequest appeals.

Email series for appeals

EDM series to either complement a multi-channel appeal, or as a standalone campaign.

Donor impact newsletters and report backs

You can't just keep ask, ask, asking without telling donors what you're doing with their money - or they'll stop giving. We write personal, authentic,

High Value Donor Proposals

Project proposals for individual and groups of major donors and mid-level matching appeals.

Cases for Support

At organisational level and also for Trusts & Foundations and HNWI philanthropic support.

Gifts in Wills Collateral

Proposition development, lead generation surveys, Gifts in Wills brochures, direct mail conversion packs and online wills conversion journeys.

RG Collateral

Project proposals for individual and groups of major donors and mid-level matching appeals.

Donor Connection & Lead Generation Surveys

Survey letters, development of lead generation questions, donor identity and wellbeing questions for use.

Donor Onboarding Journeys

To maximise retention and lifetime value.

“An immediate impact with our next appeal seeing a 94.13% increase in fundraising results compared with the same appeal from the previous financial year.”

Matt Keating, Head of Fundraising,
BaptistCare HopeStreet
View all our copywriting testimonials here

Frequently asked
Questions

With the growth of the business, that is no longer possible. June has creative and strategic oversight of all projects and aims to empower the writers she works with to best practice in all aspects of fundraising copywriting.

We focus on copy only although we often provide design notes or supply mockups on supplied copy. However, we are not a full service agency and actual design is not included in our services. You will need to use your own designer or we can recommend someone.

We can also advise on design so it works together with the copy and to avoid common problems which reduce direct response readability and decreases income and response. These may include using tiny font, large slabs of reverse text and squashing parts of the Johnson box into a corporate style banner.

Creative – As a person of faith, June is passionate about following in the footsteps of the Creator who made us all. We’re all about using our storytelling talents to create a better world with more love, kindness and grace. We want to care for His creations whether people or planet and show God’s love in the world.

Giving – This is about reflecting the example of God who gave us the greatest gift of all – Jesus. Beyond that, we use the art and science of encouraging donors to be financial givers to great causes. We believe that giving to others is a vital expression of our faith. We want to create change through love in action, expressed by giving money.

Note, this doesn’t mean we only work with Christian organisations. We love working with any non-profit that is doing good stuff in the world.

June is always interested in hearing from other fundraising copywriters. Please contact her as we often need help with ad hoc jobs during busy periods.

We get asked this question a lot. Hence I have put together the following document that gives you an overview of how much time to allow.

Download fundraising appeals process

Our approach has always been driven by donor centricity. However, we recognise that many charities wish to make their fundraising more beneficiary-centred and less saviourist. We have been exploring evidence-based ways to take into account the needs of donors AND to do no harm to participants and their communities.

This is why we are interested in philanthropic psychology and other similar approaches, based on research and testing proven to increase donor income and response. Although the language approach may appear to overlap with strengths-based or rights-based fundraising, they are not the same thing.

Here are some articles related to this subject.

Or you can download a package of resources we’ve put together.       Download here

June works from Melbourne, Australia, and uses various contract writers.

We don’t charge by the hour. We quote a project fee after talking to a prospective non-profit client about their needs, donor base, previous fundraising activities, past results and fundraising culture as well as their job requirements.

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