If you’re an Aussie, the plight of our dairy farmers has been big news over the last few weeks. Here is one of the many articles about it. The Australian public responded, trying to buy locally produced, non-Coles or non-Woolworths milk. My Facebook feed (and probably yours) has been filled with people trying to work out which brands of milk and dairy products to buy that will help Australian dairy farmers. In the midst of all this, the following post caught my eye. This is an example of an almost perfect thank you letter in social media format. Although it’s written from a business rather than a non-profit perspective, non-profits can learn a lot from it.
Her copy for an acquisition pack not only doubled our database but also made a significant profit.
We had 20 gifts of $5000 or more when we usually average 1-3 gifts in this range for each appeal.
Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.