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Category: Branding

When I created the pictured meme and posted it on LinkedIn, I had no idea how popular it would turn out to be. I just thought it would be a shared frustration between myself and a few fellow fundraisers. Now, with over 10,000 views and several hundred reactions, the response far surpassed any other LinkedIn article or post I’ve ever done. Obviously, it struck a chord. So what prompted me to make this meme? It came after working on several end-of-financial-year appeals for Australian charities. A few were new clients this year and almost all of them reported difficulties with some or all of the following:
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