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Category: Donor communications

Australia Post
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Yesterday, Australia Post announced letter delivery would be reduced to once every two days in metro areas. Along with current delays due to the increase in online shopping parcels, this will obviously affect direct mail to donors. It’s probably too difficult to move forward deadlines for first waves of tax appeals now but consider moving forward second wave deadlines by at least a week. Before corona, if your mailing was due to hit letterboxes on a Wednesday, you could expect most people in metros areas to receive it by the end of the week or by the following Monday at the latest. Now, to be safe, I would suggest allowing at least a week.
corona_2
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Right now, I’m working on adaptations to charity appeal messaging due to the coronavirus. I know that many charities are struggling with finding the right words to address the pandemic in their communications. Hence I’ve put together some ideas around communications re the coronavirus. It’s a bit rough and ready but you’ll get the general idea.
coronavirus
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I've been in discussions with charities all morning about adapting upcoming appeals in light of the coronavirus. I’m hearing about events cancelled, charity staff moving to work from home, questions about how to process donations if everyone is working remotely. What nobody is talking about is cancelling direct mail appeals. Which is a good thing even if you don’t raise as much as you normally would.
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Fundraising copywriting is one of those professions that everyone thinks they can do better than the person trained in fundraising copywriting. I’ve been writing fundraising copy for long enough to now need training on how not to do eye rolls when I get ill-informed feedback on our work. (Note I said ill-informed feedback - I welcome feedback that corrects factual errors or makes the creative stronger.) Seasoned fundraisers know the type of thing I mean.
Thank you!
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Six weeks after the end of financial year and we finally have all the tax receipts for the donations we made. But it was a hard slog getting them all. What was plain to me is that many charities have terrible donation follow up and thanking procedures. In some cases, it took well over a month for us to receive gift receipts. Is the gift receipt a thank you? Yes it is! And if it’s not, it should be. Multiple thanks never goes astray. You should thank a donor at least once in every communication. Below are some of the issues we encountered...
Part 2: You’re forcing me to do WHAT to donate?
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This is the follow up to the original post on how you’re losing web donations. Given we were only halfway through all our donating for the (now) last financial year when I wrote the first article, I thought I’d follow up with other awful things your charities are doing or making us do when it comes to giving you our money
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As a fundraiser, I’ve seen outrage of a different sort when it comes to the controversy over Israel Folau’s fundraising effort. Many people responded to the $1 million plus raised for Folau, saying this sum could fund any number of other worthwhile causes. This includes assistance for: children in detention on Manus, meals for the homeless, mosquito nets to prevent malaria, medical costs for a family who have lost a child, and numerous other needs deemed more urgent than the legal costs of an already wealthy rugby player. From a purely fundraising perspective, what is apparent to me is this:
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