- PUBLISHED ON May 1, 2023
Imagine this. As a smart fundraiser, you’ve put together a compelling appeal. It has an emotional story. A tangible offer. And direct asks in all the key places.
Then it goes through the approvals process. The committee thoroughly edits your carefully crafted appeal. The end result sounds like it came from a corporate machine. It’s no longer a warm, personal, emotional message from one person to another.