Fave Fundraising Sites

The Agitator
Gets you thinking about the big picture in fundraising
Fundraising Coach
Find usable info on all aspects of fundraising
Fundraising & Philanthropy Australia
Gets you up to speed on fundraising in Australia. Lots of real campaign case studies
Fundraising Success Magazine
Tips and techniques you can use right now in your fundraising
Future Fundraising Now
Rants that actually give you practical tips and actions
Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications
Passionate Giving
Simplifies the art and science of major gifts
Sean Triner’s Blog
Big on donor data and what donors actually do
Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns

Category: Fundraising strategy

PUBLISHED ON October 30, 2019

Surgeons vs. fundraisers – let them do their jobs!

PUBLISHED IN Design, Direct mail, Donor communications, Fundraising strategy
No Comments

Fundraising copywriting is one of those professions that everyone thinks they can do better than the person trained in fundraising copywriting. I’ve been writing fundraising copy for long enough to now need training on how not to do eye rolls when I get ill-informed feedback on our work. (Note I said ill-informed feedback - I welcome feedback that corrects factual errors or makes the creative stronger.) Seasoned fundraisers know the type of thing I mean.

PUBLISHED ON February 20, 2017

Donor complaints – 7 ways to handle them

PUBLISHED IN Donor communications, Fundraising strategy
No Comments

PUBLISHED ON February 7, 2017

8 donors complained – what would you do?

PUBLISHED IN Donor communications, Fundraising strategy
No Comments

Would you change your fundraising based on 8 complaints? It seems like a lot when you’re the person who’s copping the angry donors… but in the case of my client, it was 8 complaints out of 42,000 people mailed. That’s 0.019%.

PUBLISHED ON March 24, 2016

Are you making this mistake with your fundraising strategy?

PUBLISHED IN Direct mail, Fundraising, Fundraising strategy, Strategy
No Comments

When we start working with a new client, we often work on direct mail because that is a pressing need for the non-profit or charity. When we begin talking to clients about fundraising strategy… this is NOT primarily about direct mail. Although direct mail is a tactic used in the execution of a fundraising strategy, it’s not the strategy itself. It’s not about taking a calendar of direct mail appeals and newsletters and calling that a strategy. Developing a fundraising strategy is first about looking at your organisation’s strategic plan. Yes, the overall strategic plan. Not the fundraising strategic plan.

PUBLISHED ON March 1, 2016

How the poverty mentality is killing your fundraising

PUBLISHED IN Fundraising costs, Fundraising strategy
No Comments

PUBLISHED ON July 14, 2015

What’s your donor lifetime value: $50, $2500 or $10,000+?

PUBLISHED IN Direct mail, Donor acquisition, Donor retention, Fundraising costs, Fundraising strategy
No Comments

PUBLISHED ON October 9, 2014

6 income boosters for your Christmas appeal

PUBLISHED IN Copywriting, Donor communications, Fundraising strategy
No Comments

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Fave Fundraising Sites

The Agitator
Gets you thinking about the big picture in fundraising
Fundraising Coach
Find usable info on all aspects of fundraising
Fundraising & Philanthropy Australia
Gets you up to speed on fundraising in Australia. Lots of real campaign case studies
Fundraising Success Magazine
Tips and techniques you can use right now in your fundraising
Future Fundraising Now
Rants that actually give you practical tips and actions
Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications
Passionate Giving
Simplifies the art and science of major gifts
Sean Triner’s Blog
Big on donor data and what donors actually do
Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns

How to write, talk and communicate with your donors

RECENT NEWS

CATEGORIES

Fave Fundraising Sites

Category: Fundraising strategy

Surgeons vs. fundraisers – let them do their jobs!

Donor complaints – 7 ways to handle them

8 donors complained – what would you do?

Are you making this mistake with your fundraising strategy?

How the poverty mentality is killing your fundraising

What’s your donor lifetime value: $50, $2500 or $10,000+?

6 income boosters for your Christmas appeal

FOLLOW ME ON

FREE BLOG SUBSCRIPTION

Work with June! Drop me a line here.

RECENT NEWS

CATEGORIES

Fave Fundraising Sites

JUNE’S FUNDRAISING LETTER

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