Fave Fundraising Sites

Category: Strategy

When we start working with a new client, we often work on direct mail because that is a pressing need for the non-profit or charity. When we begin talking to clients about fundraising strategy… this is NOT primarily about direct mail. Although direct mail is a tactic used in the execution of a fundraising strategy, it’s not the strategy itself. It’s not about taking a calendar of direct mail appeals and newsletters and calling that a strategy. Developing a fundraising strategy is first about looking at your organisation’s strategic plan. Yes, the overall strategic plan. Not the fundraising strategic plan.
FREE BLOG SUBSCRIPTION

Get fundraising and copywriting tips, techniques and thoughts straight into your inbox. Grow your income and donor loyalty!

Bonus! You’ll also receive a free in-depth case study on how a copywriting overhaul helped one charity quadruple its income for a key appeal.

Fave Fundraising Sites