Imagine this. As a smart fundraiser, you’ve put together a compelling appeal. It has an emotional story. A tangible offer. And direct asks in all the key places.
Then it goes through the approvals process. The committee thoroughly edits your carefully crafted appeal. The end result sounds like it came from a corporate machine. It’s no longer a warm, personal, emotional message from one person to another.
CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
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- Uncategorized
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Category: Donor-centred language
Ask yourself this.
What type of communications is really driving your fundraising?
Because if you’re serious about raising funds – as opposed to raising awareness or educating people – then you need to be incorporating tried and tested direct response techniques into your appeals.
I can’t tell you the number of times a new client feels uncomfortable with (or hates) my copy for a fundraising appeal… which then goes on to raise more money than they ever have before.
- PUBLISHED ON
As a copywriter, I hate jargon!
Yet jargon crops up in fundraising appeals, direct mail, donor newsletters, websites… and just about anything else written for donors!
So I’ve decided to start a regular spot on my blog called June’s Jargon Watch. The aim will be to highlight these atrocities of the English language. And also suggest how they could be rewritten so the donor – and the average person – can actually understand them.
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Bonus! You’ll also receive a free in-depth case study on how a copywriting overhaul helped one charity quadruple its income for a key appeal.
CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
