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Category: Donor-centred language

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Ask yourself this. What type of communications is really driving your fundraising? Because if you’re serious about raising funds – as opposed to raising awareness or educating people – then you need to be incorporating tried and tested direct response techniques into your appeals.
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As a copywriter, I hate jargon! Yet jargon crops up in fundraising appeals, direct mail, donor newsletters, websites… and just about anything else written for donors! So I’ve decided to start a regular spot on my blog called June’s Jargon Watch. The aim will be to highlight these atrocities of the English language. And also suggest how they could be rewritten so the donor – and the average person – can actually understand them.
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Bonus! You’ll also receive a free in-depth case study on how a copywriting overhaul helped one charity quadruple its income for a key appeal.

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