In my last post, I had a rant about jargon in charity communications.
This was after an evening of reading appalling non-profit comms copy. And I promised a list of every single weak or jargonish word or phrase I found. Here it is below.
Arranged alphabetically, these are taken from the charity newsletters and direct mail of 11 different organisations.
May I implore you to cast these out forever more from your copy. Your donors will enjoy reading your mail more. Truly.
- Access (education, training, clean water)
- Accessible
- Address
- Awareness raising
- Brighter future
- Capacity
- Capacity building
- Change attitudes
- Community development
- Community groups
- Connecting communities
- Consolidation
- Deliver (services, training)
- Development
- Dignity
- Disadvantaged
- Diversity
- Due diligence
- Economic opportunities
- Economic enhancement
- Empowering
- Enable
- Engage
- Facilitate
- Food security
- Holistic
- Implement
- Inclusion
- Initiatives
- Innovation
- Integrated
- Life-changing
- Life-transforming
- Lift out of poverty
- Local community integration
- Marginalised
- Mobilise
- Participate
- Partnership
- Practices
- Productivity
- Provide facilities
- Quality services or programs
- Resilience
- Resources
- Social inclusion
- Solutions
- Stakeholders
- Sustainable
- Transformation
- Vulnerable