- PUBLISHED ON April 10, 2024
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- Charity photos
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- Direct mail
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- Donor-centred language
- Donors
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Fave Fundraising Sites
Category: Fundraising
- PUBLISHED ON March 7, 2024
- PUBLISHED ON March 7, 2024
- PUBLISHED ON December 30, 2023
- PUBLISHED IN Direct mail, Fundraising, Fundraising appeals, Fundraising strategy, Strategy
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- PUBLISHED ON February 22, 2022
- PUBLISHED IN Copywriting, Donor communications, Donors, Fundraising, Fundraising appeals
- No Comments
Although not new, the concept of white saviourism is now an ethical dilemma that has reared its head again for fundraisers.
At the heart of it is the question: how can we fundraise without encouraging white saviour narratives?
- PUBLISHED ON April 22, 2020
Yesterday, Australia Post announced letter delivery would be reduced to once every two days in metro areas.
Along with current delays due to the increase in online shopping parcels, this will obviously affect direct mail to donors. It’s probably too difficult to move forward deadlines for first waves of tax appeals now but consider moving forward second wave deadlines by at least a week.
Before corona, if your mailing was due to hit letterboxes on a Wednesday, you could expect most people in metros areas to receive it by the end of the week or by the following Monday at the latest. Now, to be safe, I would suggest allowing at least a week.
- PUBLISHED ON April 13, 2016
Last week, I got an email from a client sending me a direct mail sample from another charity. She suggested we do something similar.
I opened up the sample… and did a facepalm.
It was not the most terrible piece of fundraising communications I’ve ever seen… but it broke all the rules of effective direct response.
And not in a good way.
The problem is the client thought it was good simply because their much bigger competitor did it.
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CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
