So many interesting things in this for fundraisers... https://jasonlefkowitz.net/2014/01/against-line-chart-liberalism/ How often do we draw conflicting conclusions from donor data? Also, how often do we try to rely on data and facts (the head) rather than narratives and emotions (the heart and gut) to motivate donors to take action? As Jason says in the article I linked to above, "assuming that data can tell its own story ignores something fundamental that we know about how communications between humans works. People aren’t motivated by facts; they are motivated by narratives, by stories." Senior managers often hate the emotional narratives needed to inspire donations. Also the line, "You have to reach out to people as they are, not as you would wish them to be." That's exactly my point in my post about emotions. You need to start with emotions the donor already has... not the emotions you want the donor to have.
Her copy for an acquisition pack not only doubled our database but also made a significant profit.
We had 20 gifts of $5000 or more when we usually average 1-3 gifts in this range for each appeal.
Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.