Fave Fundraising Sites

Category: Uncategorized

So many interesting things in this for fundraisers... https://jasonlefkowitz.net/2014/01/against-line-chart-liberalism/ How often do we draw conflicting conclusions from donor data? Also, how often do we try to rely on data and facts (the head) rather than narratives and emotions (the heart and gut) to motivate donors to take action? As Jason says in the article I linked to above, "assuming that data can tell its own story ignores something fundamental that we know about how communications between humans works. People aren’t motivated by facts; they are motivated by narratives, by stories." Senior managers often hate the emotional narratives needed to inspire donations. Also the line, "You have to reach out to people as they are, not as you would wish them to be." That's exactly my point in my post about emotions. You need to start with emotions the donor already has... not the emotions you want the donor to have.
As of the time of writing, the outcome of certain seats in the Australian Federal election is still uncertain. Although it appears Turnbull will be able to form some kind of functioning government, whether he can achieve what he wants is also uncertain. But to me, as a fundraiser, one thing IS certain. And that is… FEAR is a much stronger motivator than GAIN.
FREE BLOG SUBSCRIPTION

Get fundraising and copywriting tips, techniques and thoughts straight into your inbox. Grow your income and donor loyalty!

Bonus! You’ll also receive a free in-depth case study on how a copywriting overhaul helped one charity quadruple its income for a key appeal.

Fave Fundraising Sites