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So many interesting things in this for fundraisers...
https://jasonlefkowitz.net/2014/01/against-line-chart-liberalism/
How often do we draw conflicting conclusions from donor data? Also, how often do we try to rely on data and facts (the head) rather than narratives and emotions (the heart and gut) to motivate donors to take action?
As Jason says in the article I linked to above, "assuming that data can tell its own story ignores something fundamental that we know about how communications between humans works. People aren’t motivated by facts; they are motivated by narratives, by stories."
Senior managers often hate the emotional narratives needed to inspire donations.
Also the line, "You have to reach out to people as they are, not as you would wish them to be." That's exactly my point in my post about emotions. You need to start with emotions the donor already has... not the emotions you want the donor to have.
As of the time of writing, the outcome of certain seats in the Australian Federal election is still uncertain.
Although it appears Turnbull will be able to form some kind of functioning government, whether he can achieve what he wants is also uncertain.
But to me, as a fundraiser, one thing IS certain.
And that is… FEAR is a much stronger motivator than GAIN.
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CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
Fave Fundraising Sites
- The Agitator
Gets you thinking about the big picture in fundraising - Fundraising Coach
Find usable info on all aspects of fundraising - Fundraising & Philanthropy Australia
Gets you up to speed on fundraising in Australia. Lots of real campaign case studies - Fundraising Success Magazine
Tips and techniques you can use right now in your fundraising - Future Fundraising Now
Rants that actually give you practical tips and actions - Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications - Passionate Giving
Simplifies the art and science of major gifts - Sean Triner’s Blog
Big on donor data and what donors actually do - Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns