Major gifts

Published on February 16, 2016 by

Save this 9-point thinklist for your tax appeal

Save this 9-point thinklist for your tax appeal


I’m deliberately posting this early in the year so you have TIME to think on these things.

And it’s deliberately called a thinklist. Not a checklist.

Because I’m urging you not to just tick them off.

These may sound basic to some of you who have been in fundraising for years. But I notice many non-profits, even the big ones with extensive direct mail programs, still don’t have these right.

And they can be deceptively difficult to get right.

  1. Do you have urgency in your appeal? If donors can’t see why they must DONATE NOW… it’s not ...
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Published on April 8, 2014 by

Could you too get a $200,000 major gift?

Last week I called a client to clarify something about an upcoming tax appeal. During the conversation, he informed me a major donor had just made a gift of $200,000 to the current appeal we had worked on together.

This gift, he said, had the office high-fiving and whooping with joy. I have to admit I, too, was very excited for them.

This $200,000 windfall represented a significant proportion of the income budgeted for the year for this charity. In other words, they’re not a multi-million-dollar non-profit.

BUT… I wanted to point out a few lessons about this particular gift. ...

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