Fave Fundraising Sites


“More than double our fundraising income”

Over the past year, June has helped us with several direct response campaigns. She has advised us on appeal strategy and tactics as well as writing mail, email and website copy that has helped us more than double our fundraising income.

The direct mail appeals she wrote has led to the rise in direct mail income from $689,000 last year to $1.7 million this year. She also wrote the materials for our monthly giving acquisition and upgrade program which has increased from $26,000 in 2013 to $130,000 in 2014.

June has been able to produce consistent results and help us establish a solid income stream for the future. She is professional, proactive and easy to work with. We’re already planning further appeals and fundraising activities with June in the year to come.

Andy Scobie
Head of Fundraising
BirdLife Australia

“Results far exceeded our expectations”

From our very first conversation with June we knew that she had the knowledge and experience to add value to our annual financial year end appeal mailing.

June provided the concept, copy and design direction for a direct mail pack and the results far exceeded our expectations. Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.

She considered the strategic angle for every aspect of the pack, and wrote a number of targeted variable paragraphs for our many segments.

However, it was her winning concept and story that really resonated with our donors. We ended up rolling this out beyond the direct mail to across the whole campaign.

June is professional and extremely flexible, able to work to tight deadlines and with limited resources. We would have no hesitation in recommending June for fundraising strategy and direct mail copywriting.

Rose Young
Senior Marketing Coordinator
Baptist World Aid

“20 gifts of $5000 or more”

We engaged June to write a direct mail pack to make up the shortfall for an appeal that did not perform as expected. I am delighted with the results of June’s work – more than four times the income raised! This has put us back on track with our budget.

June also wrote the direct mail copy for the end-of-financial-year appeal. The results speak for themselves. We raised 2.25 times more than last year with an excellent response rate. Plus we had 20 gifts of $5000 or more when we usually average 1-3 gifts in this range for each appeal.

We’ve more than covered the extra costs involved in these appeals. June has also provided advice and suggestions to help us take the next steps up in our fundraising. I am eager to see the results from the next campaigns we work on together!

Sheldon Rankin
International Needs

“Steady growth in each appeal”

With June’s help, we’ve gone from raising less than $3000 for a single appeal two years ago to over $18,000 in our latest appeal. This is from a very small database. June’s assistance with strategy and her copywriting skills led to steady growth in each appeal with response rates ranging from 13-18%.

She also assisted in developing segmented offers and report backs for major donors and monthly givers. Her copy for an acquisition pack not only doubled our database but also made a significant profit.

Andy Kay
Company Director
Aboriginal Literacy Foundation

“Improvement of 216% in income”

Thanks so much to June for everything she did for our EOFY campaign. We saw an improvement of 216% in income from our direct mail and email compared to the previous year. In fact, this year we raised more money than we ever have from these channels for this campaign. June assisted not only with writing copy but also advised on strategy, concepts, segmentation and reporting. And all of this on a very tight timeline. Her work has helped restore confidence within the organisation that direct mail is a worthwhile fundraising activity. I look forward to working with her on future campaigns and donor nurture activities.

Joel Nicholls
Fundraising Manager

“Recruiting new donors at a profit”

June was responsible for the strategy and implementation of new donor acquisition and media for CBM Australia. Her strategic focus on income generation, attention to detail and ability to work with numerous stakeholders meant we had the best ever organised annual campaign, which included direct response mail packs, emails, telemarketing and radio. I admit I was skeptical about the value of radio but June was able to turn it from one of our most-poorly performing channels into an acquisition activity where we were recruiting new donors at a profit! I highly recommend hiring June if you want someone who cares about and can get results.

Heath McSolvin
Director of Communications
CBM Australia


Get fundraising and copywriting tips, techniques and thoughts straight into your inbox. Grow your income and donor loyalty!

Bonus! You’ll also receive a free in-depth case study on how a copywriting overhaul helped one charity quadruple its income for a key appeal.

Fave Fundraising Sites