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Imagine this. As a smart fundraiser, you’ve put together a compelling appeal. It has an emotional story. A tangible offer. And direct asks in all the key places. Then it goes through the approvals process. The committee thoroughly edits your carefully crafted appeal. The end result sounds like it came from a corporate machine. It’s no longer a warm, personal, emotional message from one person to another.
When I created the pictured meme and posted it on LinkedIn, I had no idea how popular it would turn out to be. I just thought it would be a shared frustration between myself and a few fellow fundraisers. Now, with over 10,000 views and several hundred reactions, the response far surpassed any other LinkedIn article or post I’ve ever done. Obviously, it struck a chord. So what prompted me to make this meme? It came after working on several end-of-financial-year appeals for Australian charities. A few were new clients this year and almost all of them reported difficulties with some or all of the following:
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Fave Fundraising Sites