June's Fundraising Letter -

Her copy for an acquisition pack not only doubled our database but also made a significant profit.

We had 20 gifts of $5000 or more when we usually average 1-3 gifts in this range for each appeal.

Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.

How to write, talk and communicate with your donors

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PUBLISHED ON September 9, 2014

Test yourself: What’s an envelope teaser’s main purpose?

PUBLISHED IN Copywriting, Direct mail, Donor-centred language
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PUBLISHED ON July 3, 2014

Will your donors trust you – even after a scandal like this?

PUBLISHED IN Donor behaviour, Donor communications, Donor retention
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PUBLISHED ON July 2, 2014

Why did your tax appeal do so badly… or so well?

PUBLISHED IN Direct mail, Fundraising strategy, Multichannel fundraising, Testing
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PUBLISHED ON June 25, 2014

Only 5 days to go! 10 last-minute suggestions for your EOFY emails

PUBLISHED IN Copywriting, Email fundraising, Online fundraising, Testing
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PUBLISHED ON May 23, 2014

What bad fundraisers don’t understand about long copy

PUBLISHED IN Copywriting, Direct mail, Donor communications
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PUBLISHED ON May 14, 2014

Beware! Are your EOFY appeal letters as good as these?

PUBLISHED IN Charity stories, Direct mail, Donor behaviour, Donor communications
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RECENT NEWS

CATEGORIES

Fave Fundraising Sites

The Agitator
Gets you thinking about the big picture in fundraising
Fundraising Coach
Find usable info on all aspects of fundraising
Fundraising & Philanthropy Australia
Gets you up to speed on fundraising in Australia. Lots of real campaign case studies
Fundraising Success Magazine
Tips and techniques you can use right now in your fundraising
Future Fundraising Now
Rants that actually give you practical tips and actions
Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications
Passionate Giving
Simplifies the art and science of major gifts
Sean Triner’s Blog
Big on donor data and what donors actually do
Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns