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Category: Fundraising appeals
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Although not new, the concept of white saviourism is now an ethical dilemma that has reared its head again for fundraisers.
At the heart of it is the question: how can we fundraise without encouraging white saviour narratives?
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Yesterday, Australia Post announced letter delivery would be reduced to once every two days in metro areas.
Along with current delays due to the increase in online shopping parcels, this will obviously affect direct mail to donors. It’s probably too difficult to move forward deadlines for first waves of tax appeals now but consider moving forward second wave deadlines by at least a week.
Before corona, if your mailing was due to hit letterboxes on a Wednesday, you could expect most people in metros areas to receive it by the end of the week or by the following Monday at the latest. Now, to be safe, I would suggest allowing at least a week.
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Will you make your tax appeal target?
One week out from 30 June and I’m checking in with the charities I work with to see where fundraising income is up to for their tax appeals.
So where is YOUR non-profit up to?
At this point, if you’re not up to at least 50% of your tax appeal target, I can pretty confidently say you won’t reach it. (Please see the disclaimer below though.)
Personally, I prefer it if my fundraising clients are closer to 70% at this point.
But yes, if you run a standard direct mail tax appeal to your house file… it’s fairly common for 30-50% of donations to come in during the last week before June 30.
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CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
