When we start working with a new client, we often work on direct mail because that is a pressing need for the non-profit or charity.
When we begin talking to clients about fundraising strategy… this is NOT primarily about direct mail.
Although direct mail is a tactic used in the execution of a fundraising strategy, it’s not the strategy itself.
It’s not about taking a calendar of direct mail appeals and newsletters and calling that a strategy.
Developing a fundraising strategy is first about looking at your organisation’s strategic plan. Yes, the overall strategic plan. Not the fundraising strategic plan.
CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
Fave Fundraising Sites
Category: Fundraising strategy
- PUBLISHED ON
- PUBLISHED IN Direct mail, Fundraising strategy, Multichannel fundraising, Testing
- No Comments
FREE BLOG SUBSCRIPTION
Get fundraising and copywriting tips, techniques and thoughts straight into your inbox. Grow your income and donor loyalty!
Bonus! You’ll also receive a free in-depth case study on how a copywriting overhaul helped one charity quadruple its income for a key appeal.
CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
