Let’s Do Good Things Together
With the growth of the business, that is no longer possible. June has creative and strategic oversight of all projects and aims to empower the writers she works with to best practice in all aspects of fundraising copywriting.
We focus on copy only although we often provide design notes or supply mockups on supplied copy. However, we are not a full service agency and actual design is not included in our services. You will need to use your own designer or we can recommend someone.
We can also advise on design so it works together with the copy and to avoid common problems which reduce direct response readability and decreases income and response. These may include using tiny font, large slabs of reverse text and squashing parts of the Johnson box into a corporate style banner.
Creative – As a person of faith, June is passionate about following in the footsteps of the Creator who made us all. We’re all about using our storytelling talents to create a better world with more love, kindness and grace. We want to care for His creations whether people or planet and show God’s love in the world.
Giving – This is about reflecting the example of God who gave us the greatest gift of all – Jesus. Beyond that, we use the art and science of encouraging donors to be financial givers to great causes. We believe that giving to others is a vital expression of our faith. We want to create change through love in action, expressed by giving money.
Note, this doesn’t mean we only work with Christian organisations. We love working with any non-profit that is doing good stuff in the world.
June is always interested in hearing from other fundraising copywriters. Please contact her as we often need help with ad hoc jobs during busy periods.
We get asked this question a lot. Hence I have put together the following document that gives you an overview of how much time to allow.
Download fundraising appeals process (link to
Our approach has always been driven by donor centricity. However, we recognise that many charities wish to make their fundraising more beneficiary-centred and less saviourist. We have been exploring evidence-based ways to take into account the needs of donors AND to do no harm to participants and their communities.
This is why we are interested in philanthropic psychology and other similar approaches, based on research and testing proven to increase donor income and response. Although the language approach may appear to overlap with strengths-based or rights-based fundraising, they are not the same thing.
Here are some articles related to this subject.
White saviourism in fundraising (also published in F&P Magazine)
https://junesfundraisingletter.com/2022/02/22/white-saviourism-in-fundraising/
Alternatives to donor as hero – based on proven donor psychology
We need to change the way we talk about donors, giving and love.
4-part Donor Love Series
https://junesfundraisingletter.com/2024/07/23/donor-love-series-part-1/
Or you can download a package of resources we’ve put together. (Link to saviourism landing page to be used for LinkedIn ads)
June works from Melbourne, Australia, and uses various contract writers.
We don’t charge by the hour. We quote a project fee after talking to a prospective non-profit client about their needs, donor base, previous fundraising activities, past results and fundraising culture as well as their job requirements.
Many of the non-profits I work with tell me they’re committed to moving away from saviourism. Over the past few years, I’ve encouraged them to
This is the last in a series of four posts reflecting on a conversation about donor-centred fundraising and growing donor love with Professor Jen Shang
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