Let’s build up your fundraising people

Training for you

You can enrol in one of our public courses below - and your participation counts towards your CFRE!

Also popular is bespoke training. We take one or a combo of the courses below and tailor it with examples to YOUR charity and cause. The feedback we get from this approach is phenomenal with participants always commenting how useful it is to see training principles applied to their context. Contact us directly for a quote.

Our goal with all training is not only to show you HOW but also WHY. You don’t just learn the tactics and mechanics of copywriting and fundraising. You also develop an understanding of why certain approaches work (even if they seem counterintuitive) and acquire a fundraising mindset based on donor love and relationship building.

"June has excellent knowledge of writing appeals and reports for a range of not-for-profits.

Her copywriting training provides a comprehensive guide on how to write copy for direct mail and impact reports with easily actionable tips and tricks that can be used to make improvements straight away."

Amanda, Asylum Seeker Resource Centre

View our training testimonials here

Upcoming Public Training

  • New and Updated

Direct Mail: Your Blueprint to Donor Love and $$$

Our flagship direct mail training is now available

Our flagship direct mail training is now available with new content that incorporates evidence-based philanthropic psychology. Phil psych is the art and science of using donor love through applying donor psychology, identity and wellbeing principles to drive giving. 

You’ll also learn the tried and tested direct response skills that top copywriters use to write fundraising packs that rake in the dollars. I have personally used these techniques to write fundraising letters for clients that have doubled or even quadrupled appeal results.

Writing an effective appeal is not just about following a template. It’s about feeling the donor love. It’s about connecting with donors in a way that moves them to make a gift. And you’ll not only drive more donations but build stronger connections between your donors, cause and beneficiaries.

Full participation in Donor Love & Impact Language is applicable for 4.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

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We will cover:

  • The philosophy of helping donors to give and receive love through their giving.
  • Developing a compelling offer that speaks to donors’ emotions, hearts and desire for impact.
  • The winning structure of an effective direct mail letter along with templates and samples that you can swipe and adapt. We will discuss need vs. solution ratio, tone, jargon, using images and more.
  • Writing response devices that help not hinder the giving process – including techniques such as priming and booster statements.
  • Proven formulas for outer envelope copy and common pitfalls to avoid – if you can’t get the envelope opened, the rest doesn’t matter.
  • Storytelling techniques that paint vivid images in the donor’s mind and drives donations.
  • Being beneficiary-centred too – if your non-profit is grappling with saviourism issues, we’ll cover alternative approaches to “donor as hero”.

NEW DATES COMING SOON

Donor Love & Impact Language

Reboot your fundraising retention comms! Our popular Donor-Centred Language training has been overhauled and reworked to incorporate evidence-based philanthropic psychology. Learn how to apply phil psych to your impact reports, newsletters and other fundraising communications.

This session covers not only tried and tested direct response and persuasive copywriting techniques but also how to use donor psychology, identity and wellbeing to make your donors feel AWESOME about giving to your cause and organisation. This is VITAL if you want to retain your donors and maximise lifetime value.

Full participation in Donor Love & Impact Language is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Register / Check Dates

Eyeball-Grabbing Email Fundraising Copy

If you want fundraising copy that moves donors to give, you must grab their eyeballs first – and keep them reading your appeals and messages! With limited attention spans online, this session covers how to write compelling copy for digital spaces.

Includes my top tricks for attention-grabbing online copy plus how to optimise copy for every part of a digital communication – from subject line to postscript with templates you can swipe. Includes tons of real world examples.

Note: this session does not cover writing for web or social media.

Full participation in Eyeball-Grabbing Digital Fundraising Copy is applicable for 2 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Register / Check Dates

Killer Fundraising Offers

After your list, your offer – or what you ask your donor to donate to – is the next most important part of your appeal or campaign. Yet so many charities present their asks to donors in an uninspiring, abstract or utterly baffling way… which means you’re missing out on precious dollars to fund your work.

No matter what your cause or how unsexy you believe it is, there will be a compelling way to present your offer to attract donors’ attention and dollars.

Full participation in Killer Fundraising Offers – With Love is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

NEW DATES COMING SOON

“If you want to get re-energised about connecting and communicating with donors, this training is for you! I feel more confident that donors will connect with the work, feel more appreciated, and understand the impact of their generosity in a more meaningful way. ”

Emma, Launch Housing

Discover more

Other Training

Content Collection
Masterclass

Learn how to get those emotive case studies you need for appeals - covers what makes a strong fundraising story, sourcing stories, interviewing, privacy and consent.

Alternatives to Donor
As Hero

Under pressure to eliminate saviourism from the fundraising story? We explore alternatives to “donor as hero” that centre both the donor and the beneficiary/ participant.

Advanced Storytelling for Fundraising Ninjas

Go beyond the basics of fundraising storytelling to connect with donors’ hearts and identity. Learn tactics to take your donors deeper into a story, spark emotions and increase donor love.

Major Donors for
Small Charities

Scared of asking big givers for money? If you can’t afford a major gifts officer, this primer covers the basics of the stewardship cycle, how to put together a proposal and how to make the ask. Note: this covers individual givers not trusts and foundations.

Marcoms Turned
Fundraiser

It’s hard to hire a fundraiser - they just aren’t out there. So instead you employ people with marcoms experience to do fundraising. Often, this is disastrous as marketing and communications is NOT the same as fundraising. In some cases, the new marcoms hire is actively hostile towards fundraising best practice. Talk to us about coaching your new marcoms hire in the basics of donor relationships and the direct response strategies that are the bedrock of individual giving.
Contact us directly for more info or to discuss your training needs

The Blog - June's Fundraising Letter