Tag: donor-centricity

As a copywriter, I hate jargon! Yet jargon crops up in fundraising appeals, direct mail, donor newsletters, websites… and just about anything else written for donors! So I’ve decided to start a regular spot on my blog called June’s Jargon Watch. The aim will be to highlight these atrocities of the English language. And also suggest how they could be rewritten so the donor – and the average person – can actually understand them.