Fave Fundraising Sites

The Agitator
Gets you thinking about the big picture in fundraising
Fundraising Coach
Find usable info on all aspects of fundraising
Fundraising & Philanthropy Australia
Gets you up to speed on fundraising in Australia. Lots of real campaign case studies
Future Fundraising Now
Rants that actually give you practical tips and actions
Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications
Passionate Giving
Simplifies the art and science of major gifts
Sean Triner’s Blog
Big on donor data and what donors actually do
Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns

Category: Copywriting

PUBLISHED ON February 22, 2022

White saviourism in fundraising

PUBLISHED IN Copywriting, Donor communications, Donors, Fundraising, Fundraising appeals
No Comments

Although not new, the concept of white saviourism is now an ethical dilemma that has reared its head again for fundraisers. At the heart of it is the question: how can we fundraise without encouraging white saviour narratives?

PUBLISHED ON October 18, 2021

THAT pie chart on writing DM – what can be done?

PUBLISHED IN Branding, Copywriting, Direct mail, Fundraising costs
No Comments

When I created the pictured meme and posted it on LinkedIn, I had no idea how popular it would turn out to be. I just thought it would be a shared frustration between myself and a few fellow fundraisers. Now, with over 10,000 views and several hundred reactions, the response far surpassed any other LinkedIn article or post I’ve ever done. Obviously, it struck a chord. So what prompted me to make this meme? It came after working on several end-of-financial-year appeals for Australian charities. A few were new clients this year and almost all of them reported difficulties with some or all of the following:

PUBLISHED ON November 16, 2018

Is your fundraising driven by corporate, academic, program or journalism communications?

PUBLISHED IN Copywriting, Direct mail, Donor communications, Donor-centred language
No Comments

Ask yourself this. What type of communications is really driving your fundraising? Because if you’re serious about raising funds – as opposed to raising awareness or educating people – then you need to be incorporating tried and tested direct response techniques into your appeals.

PUBLISHED ON July 18, 2016

Stupid fundraising copy changes that will cost you donations

PUBLISHED IN Copywriting, Direct mail, Donor communications, Donor-centred language
No Comments

I can’t tell you the number of times a new client feels uncomfortable with (or hates) my copy for a fundraising appeal… which then goes on to raise more money than they ever have before.

PUBLISHED ON March 16, 2016

June’s Jargon Watch

PUBLISHED IN Copywriting, Donor communications, Donor-centred language
No Comments

As a copywriter, I hate jargon! Yet jargon crops up in fundraising appeals, direct mail, donor newsletters, websites… and just about anything else written for donors! So I’ve decided to start a regular spot on my blog called June’s Jargon Watch. The aim will be to highlight these atrocities of the English language. And also suggest how they could be rewritten so the donor – and the average person – can actually understand them.

PUBLISHED ON October 21, 2014

51 fundraising words and phrases that should DIE, DIE, DIE!

PUBLISHED IN Copywriting, Direct mail, Donor communications, Donor-centred language
No Comments

PUBLISHED ON October 14, 2014

Are you guilty of fundraising copy from hell?

PUBLISHED IN Copywriting, Direct mail, Donor-centred language
No Comments

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Fave Fundraising Sites

The Agitator
Gets you thinking about the big picture in fundraising
Fundraising Coach
Find usable info on all aspects of fundraising
Fundraising & Philanthropy Australia
Gets you up to speed on fundraising in Australia. Lots of real campaign case studies
Fundraising Success Magazine
Tips and techniques you can use right now in your fundraising
Future Fundraising Now
Rants that actually give you practical tips and actions
Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications
Passionate Giving
Simplifies the art and science of major gifts
Sean Triner’s Blog
Big on donor data and what donors actually do
Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns

How to write, talk and communicate with your donors

RECENT NEWS

CATEGORIES

Fave Fundraising Sites

Category: Copywriting

White saviourism in fundraising

THAT pie chart on writing DM – what can be done?

Is your fundraising driven by corporate, academic, program or journalism communications?

Stupid fundraising copy changes that will cost you donations

June’s Jargon Watch

51 fundraising words and phrases that should DIE, DIE, DIE!

Are you guilty of fundraising copy from hell?

FOLLOW ME ON

FREE BLOG SUBSCRIPTION

Work with June! Drop me a line here.

RECENT NEWS

CATEGORIES

Fave Fundraising Sites

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