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Tag: income
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I've been in discussions with charities all morning about adapting upcoming appeals in light of the coronavirus. I’m hearing about events cancelled, charity staff moving to work from home, questions about how to process donations if everyone is working remotely.
What nobody is talking about is cancelling direct mail appeals. Which is a good thing even if you don’t raise as much as you normally would.
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Would you change your fundraising based on 8 complaints?
It seems like a lot when you’re the person who’s copping the angry donors… but in the case of my client, it was 8 complaints out of 42,000 people mailed.
That’s 0.019%.
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CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
