Will you make your tax appeal target? One week out from 30 June and I’m checking in with the charities I work with to see where fundraising income is up to for their tax appeals. So where is YOUR non-profit up to? At this point, if you’re not up to at least 50% of your tax appeal target, I can pretty confidently say you won’t reach it. (Please see the disclaimer below though.) Personally, I prefer it if my fundraising clients are closer to 70% at this point. But yes, if you run a standard direct mail tax appeal to your house file… it’s fairly common for 30-50% of donations to come in during the last week before June 30.
Her copy for an acquisition pack not only doubled our database but also made a significant profit.
We had 20 gifts of $5000 or more when we usually average 1-3 gifts in this range for each appeal.
Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.