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Tag: donors

Why did donors give $1 million to Folau?

As a fundraiser, I’ve seen outrage of a different sort when it comes to the controversy over Israel Folau’s fundraising effort. Many people responded to the $1 million plus raised for Folau, saying this sum could fund any number of other worthwhile causes. This includes assistance for: children in detention on Manus, meals for the homeless, mosquito nets to prevent malaria, medical costs for a family who have lost a child, and numerous other needs deemed more urgent than the legal costs of an already wealthy rugby player. From a purely fundraising perspective, what is apparent to me is this:
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Is your fundraising driven by corporate, academic, program or journalism communications?

Ask yourself this. What type of communications is really driving your fundraising? Because if you’re serious about raising funds – as opposed to raising awareness or educating people – then you need to be incorporating tried and tested direct response techniques into your appeals.
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Fundraisers: data does not tell its own story to senior managers

So many interesting things in this for fundraisers... https://jasonlefkowitz.net/2014/01/against-line-chart-liberalism/ How often do we draw conflicting conclusions from donor data? Also, how often do we try to rely on data and facts (the head) rather than narratives and emotions (the heart and gut) to motivate donors to take action? As Jason says in the article I linked to above, "assuming that data can tell its own story ignores something fundamental that we know about how communications between humans works. People aren’t motivated by facts; they are motivated by narratives, by stories." Senior managers often hate the emotional narratives needed to inspire donations. Also the line, "You have to reach out to people as they are, not as you would wish them to be." That's exactly my point in my post about emotions. You need to start with emotions the donor already has... not the emotions you want the donor to have.
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What fundraisers can learn from the 2016 Federal election

As of the time of writing, the outcome of certain seats in the Australian Federal election is still uncertain. Although it appears Turnbull will be able to form some kind of functioning government, whether he can achieve what he wants is also uncertain. But to me, as a fundraiser, one thing IS certain. And that is… FEAR is a much stronger motivator than GAIN.
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