This is the follow up to the original post on how you’re losing web donations. Given we were only halfway through all our donating for the (now) last financial year when I wrote the first article, I thought I’d follow up with other awful things your charities are doing or making us do when it comes to giving you our money
Her copy for an acquisition pack not only doubled our database but also made a significant profit.
We had 20 gifts of $5000 or more when we usually average 1-3 gifts in this range for each appeal.
Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.