As a fundraiser, I’ve seen outrage of a different sort when it comes to the controversy over Israel Folau’s fundraising effort. Many people responded to the $1 million plus raised for Folau, saying this sum could fund any number of other worthwhile causes. This includes assistance for: children in detention on Manus, meals for the homeless, mosquito nets to prevent malaria, medical costs for a family who have lost a child, and numerous other needs deemed more urgent than the legal costs of an already wealthy rugby player. From a purely fundraising perspective, what is apparent to me is this:
Her copy for an acquisition pack not only doubled our database but also made a significant profit.
We had 20 gifts of $5000 or more when we usually average 1-3 gifts in this range for each appeal.
Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.