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Tag: donor communications

Alternatives to “donor as hero” – based on proven donor psychology

Imagine this. As a smart fundraiser, you’ve put together a compelling appeal. It has an emotional story. A tangible offer. And direct asks in all the key places. Then it goes through the approvals process. The committee thoroughly edits your carefully crafted appeal. The end result sounds like it came from a corporate machine. It’s no longer a warm, personal, emotional message from one person to another.
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Fundraisers: coronavirus response

coronavirus
I've been in discussions with charities all morning about adapting upcoming appeals in light of the coronavirus. I’m hearing about events cancelled, charity staff moving to work from home, questions about how to process donations if everyone is working remotely. What nobody is talking about is cancelling direct mail appeals. Which is a good thing even if you don’t raise as much as you normally would.
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June’s Jargon Watch

As a copywriter, I hate jargon! Yet jargon crops up in fundraising appeals, direct mail, donor newsletters, websites… and just about anything else written for donors! So I’ve decided to start a regular spot on my blog called June’s Jargon Watch. The aim will be to highlight these atrocities of the English language. And also suggest how they could be rewritten so the donor – and the average person – can actually understand them.
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