Although not new, the concept of white saviourism is now an ethical dilemma that has reared its head again for fundraisers. At the heart of it is the question: how can we fundraise without encouraging white saviour narratives?
Her copy for an acquisition pack not only doubled our database but also made a significant profit.
We had 20 gifts of $5000 or more when we usually average 1-3 gifts in this range for each appeal.
Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.