- PUBLISHED ON
Last week, I got an email from a client sending me a direct mail sample from another charity. She suggested we do something similar.
I opened up the sample… and did a facepalm.
It was not the most terrible piece of fundraising communications I’ve ever seen… but it broke all the rules of effective direct response.
And not in a good way.
The problem is the client thought it was good simply because their much bigger competitor did it.
