Category: Strategy

When we start working with a new client, we often work on direct mail because that is a pressing need for the non-profit or charity. When we begin talking to clients about fundraising strategy… this is NOT primarily about direct mail. Although direct mail is a tactic used in the execution of a fundraising strategy, it’s not the strategy itself. It’s not about taking a calendar of direct mail appeals and newsletters and calling that a strategy. Developing a fundraising strategy is first about looking at your organisation’s strategic plan. Yes, the overall strategic plan. Not the fundraising strategic plan.