July 2015

Published on July 14, 2015 by

What’s your donor lifetime value: $50, $2500 or $10,000+?

I’ve been discussing acquisition with various clients this year.

And the importance of following up – FAST – on any new donors you get.

Because if you don’t do this, the lifetime value of those donors will remain low.

In fact, you may never recoup the cost of acquiring them… if they never give to you again.

Today’s lesson is: if you’re going to invest in acquisition, have a plan to steward and upgrade your new donors.

Here are the numbers on lifetime value.

A new donor who never gives again has a lifetime value of their first gift only. ...

Learn more