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Tag: thank you letters

When your fundraising personalisation fails

It came in a cute, non-DLX envelope. Greeting card sized.It was printed on smaller than A4, stationery-sized paper.It started with a lovely thank you.Then it was RUINED by personalisation gone wrong. This sentence:Will you give a gift to the Where Most Needed Fund to help meet these needs?I couldn’t help laughing. Now there may well be some charities with an official “Where Most Needed Fund”. But I’m guessing that this non-profit tried to personalise this sweet, little letter by incorporating the name of the last project, item or appeal to which the donor gave.And it would have worked wonderfully if the donor had previously donated to anything specific. Then it would have rendered as...
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The perfect donor thank you letter – from an Aussie dairy farmer

If you’re an Aussie, the plight of our dairy farmers has been big news over the last few weeks. Here is one of the many articles about it. The Australian public responded, trying to buy locally produced, non-Coles or non-Woolworths milk. My Facebook feed (and probably yours) has been filled with people trying to work out which brands of milk and dairy products to buy that will help Australian dairy farmers. In the midst of all this, the following post caught my eye. This is an example of an almost perfect thank you letter in social media format. Although it’s written from a business rather than a non-profit perspective, non-profits can learn a lot from it.
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A thank you letter for EVERY donation? Really?

A client asked me last week whether you need to send your donors a thank you letter after EVERY donation they send in. Because the donor admin department doesn’t want to send gift acknowledgements and thank you letters after each gift. “It’s much more efficient to just send one annual statement at the end of the financial year. We save money and it’s much less hassle.” So let’s think about this.
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