Fave Fundraising Sites

The Agitator
Gets you thinking about the big picture in fundraising
Fundraising Coach
Find usable info on all aspects of fundraising
Fundraising & Philanthropy Australia
Gets you up to speed on fundraising in Australia. Lots of real campaign case studies
Future Fundraising Now
Rants that actually give you practical tips and actions
Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications
Passionate Giving
Simplifies the art and science of major gifts
Sean Triner’s Blog
Big on donor data and what donors actually do
Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns

Tag: direct mail

PUBLISHED ON March 14, 2018

Fundraising envelopes that stand out

PUBLISHED IN Direct mail, Donor communications
No Comments

I am utterly swamped with tax appeal work currently but when the mail came in today, I took a quick look to see if anything stood out. The image above shows the pile of envelopes I received today... and at the bottom are the envelopes that caught my eye. Those are the ones I immediately opened.

PUBLISHED ON February 20, 2017

Donor complaints – 7 ways to handle them

PUBLISHED IN Donor communications, Fundraising strategy
No Comments

PUBLISHED ON February 7, 2017

8 donors complained – what would you do?

PUBLISHED IN Donor communications, Fundraising strategy
No Comments

Would you change your fundraising based on 8 complaints? It seems like a lot when you’re the person who’s copping the angry donors… but in the case of my client, it was 8 complaints out of 42,000 people mailed. That’s 0.019%.

PUBLISHED ON July 18, 2016

Stupid fundraising copy changes that will cost you donations

PUBLISHED IN Copywriting, Direct mail, Donor communications, Donor-centred language
No Comments

I can’t tell you the number of times a new client feels uncomfortable with (or hates) my copy for a fundraising appeal… which then goes on to raise more money than they ever have before.

PUBLISHED ON July 11, 2016

What fundraisers can learn from the 2016 Federal election

PUBLISHED IN Uncategorized
No Comments

As of the time of writing, the outcome of certain seats in the Australian Federal election is still uncertain. Although it appears Turnbull will be able to form some kind of functioning government, whether he can achieve what he wants is also uncertain. But to me, as a fundraiser, one thing IS certain. And that is… FEAR is a much stronger motivator than GAIN.

PUBLISHED ON June 23, 2016

Will you make your tax appeal target?

PUBLISHED IN Direct mail, Donor communications, Fundraising appeals
No Comments

Will you make your tax appeal target? One week out from 30 June and I’m checking in with the charities I work with to see where fundraising income is up to for their tax appeals. So where is YOUR non-profit up to? At this point, if you’re not up to at least 50% of your tax appeal target, I can pretty confidently say you won’t reach it. (Please see the disclaimer below though.) Personally, I prefer it if my fundraising clients are closer to 70% at this point. But yes, if you run a standard direct mail tax appeal to your house file… it’s fairly common for 30-50% of donations to come in during the last week before June 30.

PUBLISHED ON June 8, 2016

Fundraising when your cause is unsexy

PUBLISHED IN Direct mail, Donor communications
No Comments

I’ve heard many a fundraiser bemoan the fact that they don’t do one of the three Cs. Cute animals. Children. Cancer. Let’s face it, it’s easier to raise funds for these kinds of causes. This post is about what to do when your cause is the worst kind of unsexy…

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Fave Fundraising Sites

The Agitator
Gets you thinking about the big picture in fundraising
Fundraising Coach
Find usable info on all aspects of fundraising
Fundraising & Philanthropy Australia
Gets you up to speed on fundraising in Australia. Lots of real campaign case studies
Fundraising Success Magazine
Tips and techniques you can use right now in your fundraising
Future Fundraising Now
Rants that actually give you practical tips and actions
Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications
Passionate Giving
Simplifies the art and science of major gifts
Sean Triner’s Blog
Big on donor data and what donors actually do
Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns

How to write, talk and communicate with your donors

RECENT NEWS

CATEGORIES

Fave Fundraising Sites

Tag: direct mail

Fundraising envelopes that stand out

Donor complaints – 7 ways to handle them

8 donors complained – what would you do?

Stupid fundraising copy changes that will cost you donations

What fundraisers can learn from the 2016 Federal election

Will you make your tax appeal target?

Fundraising when your cause is unsexy

FOLLOW ME ON

FREE BLOG SUBSCRIPTION

Work with June! Drop me a line here.

RECENT NEWS

CATEGORIES

Fave Fundraising Sites

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