37 power secrets of direct mail writing… from a real-world example that QUADRUPLED appeal income for a small charity.
Her copy for an acquisition pack not only doubled our database but also made a significant profit.
Andy KayAboriginal Literacy Foundation
We had 20 gifts of $5000 or more when we usually average 1-3 gifts in this range for each appeal.
Sheldon RankinInternational Needs
Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.
Rose YoungBaptist World Aid