- PUBLISHED ON July 18, 2016
I can’t tell you the number of times a new client feels uncomfortable with (or hates) my copy for a fundraising appeal… which then goes on to raise more money than they ever have before.
CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
Fave Fundraising Sites
Month: July 2016
- PUBLISHED ON July 11, 2016
As of the time of writing, the outcome of certain seats in the Australian Federal election is still uncertain.
Although it appears Turnbull will be able to form some kind of functioning government, whether he can achieve what he wants is also uncertain.
But to me, as a fundraiser, one thing IS certain.
And that is… FEAR is a much stronger motivator than GAIN.
FREE BLOG SUBSCRIPTION
Get fundraising and copywriting tips, techniques and thoughts straight into your inbox. Grow your income and donor loyalty!
Bonus! You’ll also receive a free in-depth case study on how a copywriting overhaul helped one charity quadruple its income for a key appeal.
CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
