EOFY appeal

Published on June 23, 2016 by

Will you make your tax appeal target?

Will you make your tax appeal target?

Will you make your tax appeal target?

One week out from 30 June and I’m checking in with the charities I work with to see where fundraising income is up to for their tax appeals. So where is YOUR non-profit up to? At this point, if you’re not up to at least 50% of your tax appeal target, I can pretty confidently say you won’t reach it. (Please see the disclaimer below though.) Personally, I prefer it if my fundraising clients are closer to 70% at this point. But yes, if you run a standard direct mail tax appeal ...

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Published on July 2, 2014 by

Why did your tax appeal do so badly… or so well?

Now that June 30 is over and charities are tallying up their results, it’s time to debrief.

Were you well over target, right on or did you raise less than you hoped? Whatever the case, it’s crucial to debrief on why you got the result you did.

So, what if you didn’t reach your appeal goal? Try to resist the urge to blame others. It’s time to take a closer look at what went wrong – and apply those learnings to future campaigns. An appeal is really only a complete failure if you refuse to learn from your mistakes.

If ...

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Published on May 14, 2014 by

Beware! Are your EOFY appeal letters as good as these?

In the last couple of weeks, I’ve seen the first of the EOFY appeal envelopes arrive in my mailbox.

The verdict?

I’m impressed.

Aside from my own clients, I support several non-profits. In previous years, they’ve had – shall we say – rather lacklustre direct mail.

But several have really lifted their game this year. Improvements include:

1. Very well crafted propositions – specific rather than generic offers I’d really be interested in giving to.

2. Very good use of story – these non-profits seem to have actually gotten someone out there to interview beneficiaries. Rather than plonking in a ...

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