Fave Fundraising Sites

Tag: email

Last week, I got an email from a client sending me a direct mail sample from another charity. She suggested we do something similar. I opened up the sample… and did a facepalm. It was not the most terrible piece of fundraising communications I’ve ever seen… but it broke all the rules of effective direct response. And not in a good way. The problem is the client thought it was good simply because their much bigger competitor did it.
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Fave Fundraising Sites