- PUBLISHED ON March 7, 2024
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Tag: direct mail
- PUBLISHED ON February 22, 2022
- PUBLISHED IN Copywriting, Donor communications, Donors, Fundraising, Fundraising appeals
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Although not new, the concept of white saviourism is now an ethical dilemma that has reared its head again for fundraisers.
At the heart of it is the question: how can we fundraise without encouraging white saviour narratives?
- PUBLISHED ON April 22, 2020
Yesterday, Australia Post announced letter delivery would be reduced to once every two days in metro areas.
Along with current delays due to the increase in online shopping parcels, this will obviously affect direct mail to donors. It’s probably too difficult to move forward deadlines for first waves of tax appeals now but consider moving forward second wave deadlines by at least a week.
Before corona, if your mailing was due to hit letterboxes on a Wednesday, you could expect most people in metros areas to receive it by the end of the week or by the following Monday at the latest. Now, to be safe, I would suggest allowing at least a week.
- PUBLISHED ON March 18, 2020
Right now, I’m working on adaptations to charity appeal messaging due to the coronavirus. I know that many charities are struggling with finding the right words to address the pandemic in their communications.
Hence I’ve put together some ideas around communications re the coronavirus. It’s a bit rough and ready but you’ll get the general idea.
- PUBLISHED ON March 17, 2020
I've been in discussions with charities all morning about adapting upcoming appeals in light of the coronavirus. I’m hearing about events cancelled, charity staff moving to work from home, questions about how to process donations if everyone is working remotely.
What nobody is talking about is cancelling direct mail appeals. Which is a good thing even if you don’t raise as much as you normally would.
- PUBLISHED ON June 19, 2019
It came in a cute, non-DLX envelope. Greeting card sized.It was printed on smaller than A4, stationery-sized paper.It started with a lovely thank you.Then it was RUINED by personalisation gone wrong. This sentence:Will you give a gift to the Where Most Needed Fund to help meet these needs?I couldn’t help laughing. Now there may well be some charities with an official “Where Most Needed Fund”. But I’m guessing that this non-profit tried to personalise this sweet, little letter by incorporating the name of the last project, item or appeal to which the donor gave.And it would have worked wonderfully if the donor had previously donated to anything specific. Then it would have rendered as...
- PUBLISHED ON November 16, 2018
Ask yourself this.
What type of communications is really driving your fundraising?
Because if you’re serious about raising funds – as opposed to raising awareness or educating people – then you need to be incorporating tried and tested direct response techniques into your appeals.
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CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
