Online fundraising

Published on July 5, 2019 by

Part 2: You’re forcing me to do WHAT to donate?

Part 2: You’re forcing me to do WHAT to donate?

This is the follow up to the original post on how you’re losing web donations.

Given we were only halfway through all our donating for the (now) last financial year when I wrote the first article, I thought I’d follow up with other awful things your charities are doing or making us do when it comes to giving you our money ...

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Published on June 12, 2019 by

You’re forcing me to do WHAT to donate?

You’re forcing me to do WHAT to donate?

Okay, my husband and I are at that time of year. We’re in donation mode. We’ve made the list of charities we’re going to give to and how much we’re going to give.

My husband (who is also my business colleague) has the job of going online to work through the list. Because we are online donation people. It’s a pretty extensive list although I will admit, it’s not all because we’re that altruistic but because we are fundraisers ourselves and we donate to some of the orgs on our list just to get your mail. But still, a lot ...

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Published on June 25, 2014 by

Only 5 days to go! 10 last-minute suggestions for your EOFY emails

I’ve spent a good part of the last few weeks writing emails to support direct mail appeals. As part of this, I pulled together a whole lot of results from various email campaigns – both my own and others – from various sources.

I’ve found a lot of results have been contradictory. I suspect this is the case for several reasons. These include how the donor email address was acquired and different levels of donor engagement. The quality of email content. What else the donor has been receiving via email. The list goes on.

So I provide the following list ...

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Published on April 2, 2014 by

The 3 biggest issues I’m seeing right now with 2014 tax appeals

Sorry to all for not being more regular with posts but I’ve been working very hard on several tax appeals – possibly even yours!

One thing I find very interesting. Sometimes more attention seems to be paid to haggling over minor phrasing than to issues that will actually make the biggest difference to appeal results. Hence this post.

The issues causing me the most concern as I try to get the best possible results for clients are these:

1. Getting appropriate stories and images

For some reason, people seem to think that getting beneficiaries or field workers to say nice ...

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Published on December 13, 2013 by

6 tips to fix your charity home page slider

How can you improve home page slider usability for your donors? (See my last post on how these sliders are hurting your fundraising.)

In fact, this is not just for your donors. But for all key users of your website.

That’s one of the justifications for using sliders. The need to cater for different audiences. So you end up cramming more content for different users into your home page slider.

Instead, this is my advice for dealing with home page sliders.

Tip 1. Turn your slider content into static links or boxes ...

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Published on December 10, 2013 by

Are home page sliders hurting your fundraising?

A few years back, I overheard a web development officer at an Australian charity. He was proudly saying they were revamping their website home page – and it would have a cool new slider.

Well, they do indeed have a cool-looking slider now. One of those huge rotating banners with teeny tiny dots to click if you want to change images.

I didn’t think much about it at the time. Although I did notice sliders seemed to be all the rage amongst non-profits.

But now I have to wonder at what cost. Especially when I received the results of this ...

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Published on November 13, 2013 by

That Gmail tab’s effect on your fundraising emails

If you don’t know about Gmail tabs then in a nutshell the concern is this.

All those beautifully crafted fundraising emails you send out to your donors with Gmail addresses will end up under a "Promotions tab".

What the heck is the Promotions tab?

In May this year, Google introduced a new tabbed layout. If your donors use Gmail addresses then they can enable up to five tabs. They are Primary, Social, Promotions, Updates and Forums. If enabled, Gmail automatically sorts all incoming messages into those tabs.

And the fear is that your fundraising emails will be less likely to ...

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