Direct mail

Published on November 16, 2018 by

Is your fundraising driven by corporate, academic, program or journalism communications?

Is your fundraising driven by corporate, academic, program or journalism communications?

Ask yourself this. What type of communications is really driving your fundraising? Because if you’re serious about raising funds – as opposed to raising awareness or educating people – then you need to be incorporating tried and tested direct response techniques into your appeals. ...

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Published on March 14, 2018 by

Fundraising envelopes that stand out

Fundraising envelopes that stand out

I am utterly swamped with tax appeal work currently but when the mail came in today, I took a quick look to see if anything stood out. The image above shows the pile of envelopes I received today... and at the bottom are the envelopes that caught my eye. Those are the ones I immediately opened. ...

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Published on July 18, 2016 by

Stupid fundraising copy changes that will cost you donations

Stupid fundraising copy changes that will cost you donations

I can’t tell you the number of times a new client feels uncomfortable with (or hates) my copy for a fundraising appeal… which then goes on to raise more money than they ever have before. ...

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Published on June 23, 2016 by

Will you make your tax appeal target?

Will you make your tax appeal target?

Will you make your tax appeal target?

One week out from 30 June and I’m checking in with the charities I work with to see where fundraising income is up to for their tax appeals. So where is YOUR non-profit up to? At this point, if you’re not up to at least 50% of your tax appeal target, I can pretty confidently say you won’t reach it. (Please see the disclaimer below though.) Personally, I prefer it if my fundraising clients are closer to 70% at this point. But yes, if you run a standard direct mail tax appeal ...

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Published on June 8, 2016 by

Fundraising when your cause is unsexy

Fundraising when your cause is unsexy

I’ve heard many a fundraiser bemoan the fact that they don’t do one of the three Cs. Cute animals. Children. Cancer. Let’s face it, it’s easier to raise funds for these kinds of causes. This post is about what to do when your cause is the worst kind of unsexy… ...

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Published on May 31, 2016 by

The perfect donor thank you letter – from an Aussie dairy farmer

The perfect donor thank you letter – from an Aussie dairy farmer

If you’re an Aussie, the plight of our dairy farmers has been big news over the last few weeks. Here is one of the many articles about it.

The Australian public responded, trying to buy locally produced, non-Coles or non-Woolworths milk. My Facebook feed (and probably yours) has been filled with people trying to work out which brands of milk and dairy products to buy that will help Australian dairy farmers.

In the midst of all this, the following post caught my eye. This is an example of an almost perfect thank you letter in social media format. Although it’s ...

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Published on April 6, 2016 by

A thank you letter for EVERY donation? Really?

A thank you letter for EVERY donation? Really?

A client asked me last week whether you need to send your donors a thank you letter after EVERY donation they send in. Because the donor admin department doesn’t want to send gift acknowledgements and thank you letters after each gift. “It’s much more efficient to just send one annual statement at the end of the financial year. We save money and it’s much less hassle.” So let’s think about this. ...

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