Gimme, gimme, gimme. Sometimes, that’s all your donors feel they hear from you.
But what we should really be doing is trying to give as much as we can to the donor.
Over the next few posts I will share some "donor gifts" that will hopefully shift attitudes from “How do we get more out of the donor?” to “How do we give something meaningful to the donor?”
Yes, so the donor feels more connected, emotionally engaged, happy or comfortable about giving to you. That’s how you get donors to give – and then keep giving.
Notice I'm not talking ...
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