- PUBLISHED ON February 20, 2017
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Fave Fundraising Sites
Category: Donor communications
- PUBLISHED ON February 7, 2017
Would you change your fundraising based on 8 complaints?
It seems like a lot when you’re the person who’s copping the angry donors… but in the case of my client, it was 8 complaints out of 42,000 people mailed.
That’s 0.019%.
- PUBLISHED ON July 18, 2016
I can’t tell you the number of times a new client feels uncomfortable with (or hates) my copy for a fundraising appeal… which then goes on to raise more money than they ever have before.
- PUBLISHED ON June 23, 2016
Will you make your tax appeal target?
One week out from 30 June and I’m checking in with the charities I work with to see where fundraising income is up to for their tax appeals.
So where is YOUR non-profit up to?
At this point, if you’re not up to at least 50% of your tax appeal target, I can pretty confidently say you won’t reach it. (Please see the disclaimer below though.)
Personally, I prefer it if my fundraising clients are closer to 70% at this point.
But yes, if you run a standard direct mail tax appeal to your house file… it’s fairly common for 30-50% of donations to come in during the last week before June 30.
- PUBLISHED ON June 8, 2016
I’ve heard many a fundraiser bemoan the fact that they don’t do one of the three Cs.
Cute animals.
Children.
Cancer.
Let’s face it, it’s easier to raise funds for these kinds of causes.
This post is about what to do when your cause is the worst kind of unsexy…
- PUBLISHED ON May 31, 2016
If you’re an Aussie, the plight of our dairy farmers has been big news over the last few weeks. Here is one of the many articles about it.
The Australian public responded, trying to buy locally produced, non-Coles or non-Woolworths milk. My Facebook feed (and probably yours) has been filled with people trying to work out which brands of milk and dairy products to buy that will help Australian dairy farmers.
In the midst of all this, the following post caught my eye. This is an example of an almost perfect thank you letter in social media format. Although it’s written from a business rather than a non-profit perspective, non-profits can learn a lot from it.
- PUBLISHED ON April 13, 2016
Last week, I got an email from a client sending me a direct mail sample from another charity. She suggested we do something similar.
I opened up the sample… and did a facepalm.
It was not the most terrible piece of fundraising communications I’ve ever seen… but it broke all the rules of effective direct response.
And not in a good way.
The problem is the client thought it was good simply because their much bigger competitor did it.
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CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
