Donor communications

Published on March 14, 2018 by

Fundraising envelopes that stand out

Fundraising envelopes that stand out

I am utterly swamped with tax appeal work currently but when the mail came in today, I took a quick look to see if anything stood out. The image above shows the pile of envelopes I received today... and at the bottom are the envelopes that caught my eye. Those are the ones I immediately opened. ...

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Published on February 20, 2017 by

Donor complaints – 7 ways to handle them

Donor complaints – 7 ways to handle them

 

Following on from my post about donor complaints, I promised some positive ways to deal with donor complaints.

Because it's always unpleasant having to deal with a donor who is unhappy.

But first, I should point out there are some complainers who are actually loony. For example, they think some key person associated with your organisation is a member of the Illuminati. Yes, truly, I have heard of this.

Or they have an agenda and the mail you sent them somehow set them off on a rant. I could give examples but am a little concerned that it ...

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Published on February 7, 2017 by

8 donors complained – what would you do?

8 donors complained – what would you do?

Would you change your fundraising based on 8 complaints? It seems like a lot when you’re the person who’s copping the angry donors… but in the case of my client, it was 8 complaints out of 42,000 people mailed. That’s 0.019%. ...

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Published on July 18, 2016 by

Stupid fundraising copy changes that will cost you donations

Stupid fundraising copy changes that will cost you donations

I can’t tell you the number of times a new client feels uncomfortable with (or hates) my copy for a fundraising appeal… which then goes on to raise more money than they ever have before. ...

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Published on June 23, 2016 by

Will you make your tax appeal target?

Will you make your tax appeal target?

Will you make your tax appeal target?

One week out from 30 June and I’m checking in with the charities I work with to see where fundraising income is up to for their tax appeals. So where is YOUR non-profit up to? At this point, if you’re not up to at least 50% of your tax appeal target, I can pretty confidently say you won’t reach it. (Please see the disclaimer below though.) Personally, I prefer it if my fundraising clients are closer to 70% at this point. But yes, if you run a standard direct mail tax appeal ...

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Published on June 8, 2016 by

Fundraising when your cause is unsexy

Fundraising when your cause is unsexy

I’ve heard many a fundraiser bemoan the fact that they don’t do one of the three Cs. Cute animals. Children. Cancer. Let’s face it, it’s easier to raise funds for these kinds of causes. This post is about what to do when your cause is the worst kind of unsexy… ...

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Published on May 31, 2016 by

The perfect donor thank you letter – from an Aussie dairy farmer

The perfect donor thank you letter – from an Aussie dairy farmer

If you’re an Aussie, the plight of our dairy farmers has been big news over the last few weeks. Here is one of the many articles about it.

The Australian public responded, trying to buy locally produced, non-Coles or non-Woolworths milk. My Facebook feed (and probably yours) has been filled with people trying to work out which brands of milk and dairy products to buy that will help Australian dairy farmers.

In the midst of all this, the following post caught my eye. This is an example of an almost perfect thank you letter in social media format. Although it’s ...

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