No point in getting fabulous raw, real-time beneficiary-generated content if nobody sees it. Or cares about it. That’s why your digital storytelling content must be highly shareable.
The success of the GHNI and WaterAid projects outlined in my previous posts were dependent on supporters spreading the word online.
So what made the content highly shareable in these cases?
Close enough real time. People, including your donors, are used to instant status sharing, retweeting or 30-second posting online of what they’re thinking, doing, or looking at right now. ...
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