June 2019

Published on June 19, 2019 by

When your fundraising personalisation fails

When your fundraising personalisation fails

It came in a cute, non-DLX envelope. Greeting card sized.It was printed on smaller than A4, stationery-sized paper.It started with a lovely thank you.Then it was RUINED by personalisation gone wrong. This sentence:Will you give a gift to the Where Most Needed Fund to help meet these needs?I couldn’t help laughing. Now there may well be some charities with an official “Where Most Needed Fund”. But I’m guessing that this non-profit tried to personalise this sweet, little letter by incorporating the name of the last project, item or appeal to which the donor gave.And it would have worked wonderfully if ...

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Published on June 12, 2019 by

You’re forcing me to do WHAT to donate?

You’re forcing me to do WHAT to donate?

Okay, my husband and I are at that time of year. We’re in donation mode. We’ve made the list of charities we’re going to give to and how much we’re going to give.

My husband (who is also my business colleague) has the job of going online to work through the list. Because we are online donation people. It’s a pretty extensive list although I will admit, it’s not all because we’re that altruistic but because we are fundraisers ourselves and we donate to some of the orgs on our list just to get your mail. But still, a lot ...

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