November 2016

Published on November 2, 2016 by

Fundraisers: data does not tell its own story to senior managers

Fundraisers: data does not tell its own story to senior managers

So many interesting things in this for fundraisers...

Against line-chart liberalism

How often do we draw conflicting conclusions from donor data? Also, how often do we try to rely on data and facts (the head) rather than narratives and emotions (the heart and gut) to motivate donors to take action?

As Jason says in the article I linked to above, "assuming that data can tell its own story ignores something fundamental that we know about how communications between humans works. People aren’t motivated by facts; they are motivated by narratives, by stories."

Senior managers often hate the ...

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