February 2016

Published on February 23, 2016 by

How your simplest offer pulls record donations

How your simplest offer pulls record donations

 

If your appeal results aren’t so hot, one of the first things to look at is your offer.

Charity J, one of my clients, had the best Christmas appeal for over 5 years – up on the previous year by 25%.

And I put it down to one thing (and the client agrees).

A simple offer.

What was most surprising about it was that I didn’t have to suggest it. I didn’t have to get the fundraising staff to wrangle with programs and field staff over whether the offer was “representative” of their work.

And what was this offer?

...

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Published on February 16, 2016 by

Save this 9-point thinklist for your tax appeal

Save this 9-point thinklist for your tax appeal

 

I’m deliberately posting this early in the year so you have TIME to think on these things.

And it’s deliberately called a thinklist. Not a checklist.

Because I’m urging you not to just tick them off.

These may sound basic to some of you who have been in fundraising for years. But I notice many non-profits, even the big ones with extensive direct mail programs, still don’t have these right.

And they can be deceptively difficult to get right.

  1. Do you have urgency in your appeal? If donors can’t see why they must DONATE NOW… it’s not ...
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Published on February 5, 2016 by

Is your charity embarrassed about the cost of fundraising?

Is your charity embarrassed about the cost of fundraising?

Does your charity view fundraising as a cost or investment?

Because this has a huge influence on your donor relationships.

Most likely, your charity has donors that ring up and complain about you wasting money on “expensive” mailings.

What do you tell them?

This is the response of a charity that has an underlying belief that fundraising is a cost.

“I’m so sorry… I hate getting mail too… yes, of course I’ll take you off the mailing list.”

It’s the response of a charity embarrassed about asking for money.

Note that 99% of the time, such complaints amount to less ...

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