October 2014

Published on October 21, 2014 by

51 fundraising words and phrases that should DIE, DIE, DIE!

In my last post, I had a rant about jargon in charity communications.

This was after an evening of reading appalling non-profit comms copy. And I promised a list of every single weak or jargonish word or phrase I found. Here it is below.

Arranged alphabetically, these are taken from the charity newsletters and direct mail of 11 different organisations.

May I implore you to cast these out forever more from your copy. Your donors will enjoy reading your mail more. Truly.

  1. Access (education, training, clean water)
  2. Accessible
  3. Address
  4. Awareness raising
  5. Brighter future
  6. Capacity
  7. Capacity building
  8. Change attitudes
  9. ...

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Published on October 14, 2014 by

Are you guilty of fundraising copy from hell?

I settled down with a big pile of direct mail one evening last week. I’d gotten a little behind in reading it all.

So I sat on my comfy couch. I opened the first envelope. Newsletter. Oh goody. This was a new charity I’d donated to so I wanted to know what they’d been doing.

Until I scanned the first article which had these phrases (meaningless jargon bolded):

“long-term, integrated community development projects”

access to life-changing programs to empower people”

Ah no, I’d just entered copywriter’s hell.

So I opened another envelope. Newsletter no. 2.

The ...

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Published on October 9, 2014 by

6 income boosters for your Christmas appeal

With Christmas appeals in the works, here's my list to push up the dollars you raise.

1. Your core messaging does NOT include “changing lives” or “transforming lives”. This is a pet hate of mine. See why here. I see it so frequently that I’ve made it No. 1. (Although I will concede the very, very occasional only use of these phrases for brevity.)

2. Send donors more than one communication. I always recommend more than one Christmas direct mail appeal pack. One DM appeal plus a reminder. A DM appeal and a ...

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