September 2014

Published on September 9, 2014 by

Test yourself: What’s an envelope teaser’s main purpose?

Choose one only.

A. To let people know what’s inside

B. To create a positive expectation for what’s inside

C. To reinforce your brand

D. To reinforce your campaign message

E. To get the envelope opened

So what did you pick?

Did you go with A, C or D? Then I’m guessing you’re a CEO or a communicator rather than a fundraiser. (By the way, you can be a great communicator and a bad fundraiser. But generally speaking, you can’t be a great fundraiser and a bad communicator.)

If you ...

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